1.7 "Does Campaigning Work?"
1. What was the overall general finding of Broockman and Kalla’s analysis of campaign activities? Kalla and Broockman found that outreach activities don't have much of an effect on voters' choice of candidate in general elections. 2. What two time frames did Broockman and Kalla analyze in their study? They analyzed campaign efforts two months before the election and right before election day. 3. At what rate did they find that people were actually persuaded with campaign activities close to the election? Kalla and Broockman found that, if the campaign action happens within two months of election day, the average effect on voter preferences was effectively zero. About one in 800 people reached were persuaded, they estimate. 4. How were the results differ...